TY  - BOOK
AU  - STERN,LOUIS W
TI  - MARKETING CHANNELS
SN  - 9788120311497
U1  - 658.8,STE 
PY  - 1998///
CY  - NEW DELHI
PB  - PHI
KW  - MARKETING
KW  - CHANNEL STRUCTURE, CHANNEL DESIGN AND PLANNING, CHANNEL MANAGEMENT, INTERNATIONAL DIMENSIONS
ER  -