TY  - BOOK
AU  - MUKESH CHATURVEDI
TI  - MANAGING INNOVATION AND NEW PRODUCT DEVELOPMENT CONCEPTS AND CASES 
U1  - 658.514 
PY  - 2009///
CY  - NEW DELHI 
PB  - PHI LEARNING PRIVATE LIMITED 
KW  - MANAGEMENT OF PRODUCTION ( USE OF TECHNOLOGY)
KW  - MANAGING INNOVATIONS AN OVERVIEW, ORGANIZING FOR NEW PRODUCT DEVELOPMENT,PRODUCT LAUNCH
ER  -