@book{9155,
	author = {MAMORIA, C. B. and MARKETING AN OVERVIEW, HISTORICAL PERSPECTIVE OF MARKETING AND APPAROHES TO THE STUDY, MODERN MARKETING CONCEPT,THE MARKETING SYSTEM INCLUDING MARKETING MIX THE MARKETING SYSTEM MARKETING PROCESS AND EXTRA MIC ENVIRON MENTAL FACTORS},
	title = {MARKETING MANAGEMENT },
	publisher = {KITAB MAHAL},
	year = {1984},
	address = {NEW DELHI }
}