TY  - BOOK
AU  - GAUR SANJAYA SINGH
TI  - EVENT MARKETING MANAGEMENT 
SN  - 9788125914495
U1  - 658.8, GAU 
PY  - 2007///
CY  - NEW DELHI 
PB  - VIKAS
KW  - MARKETING MANAGEMENT
KW  - PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS •	WHY EVENTS •	KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET •	CONCEPT OF PRODUCT IN EVENTS •	CONCEPT OF PRICING IN EVENTS •	CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT •	STRATEGIC MARKET PLANNING •	STRATEGIC ALTERNATIVES FOR GROWTH •	EVALUATION OF EVENT PERFORMANCE •	APPENDICES
ER  -