00762nam a22001577a 4500 SGT 9788125914495 658.8, GAU GAUR SANJAYA SINGH EVENT MARKETING MANAGEMENT NEW DELHI VIKAS 2007 243 MARKETING MANAGEMENT PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICES ddc FCM 2 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-06-18 GIFT 265.00 SGTU 2 658.8, GAU CM266 2024-07-31 00:00:00 2024-07-31 2016-06-18 FCM 9132 9132