01356nam a22001697a 4500 SGT 9780070151567 658.8,ETZ ETZEL,MICHAEL J. MARKETING 14TH NEW DELHI TMH 2010 880 MARKETING PART ONE: NATURE AND SCOPE OF MARKETING 1. THE FIELD OF MARKETING 2. THE DYNAMIC MARKETING ENVIRONMENT 3. GLOBAL MARKETS AND MARKETING PART TWO: IDENTIFYING AND SELECTING MARKETS 4. CONSUMER MARKETS AND BUYING BEHAVIOR 5. BUSINESS MARKETS AND BUYING BEHAVIOR 6. MARKET SEGMENTATION, TARGETING AND POSITIONING 7. MARKETING RESEARCH AND MARKET INFORMATION PART THREE: PRODUCT 8. PRODUCT PLANNING AND DEVELOPMENT 9. PRODUCT-MIX STRATEGIES 10. BRANDS, PACKAGING, AND OTHER PRODUCT FEATURES 11. SERVICES MARKETING PART FOUR: PRICE 12. PRICE DETERMINATION 13. PRICING STRATEGIES PART FIVE: DISTRIBUTION 14. CHANNELS OF DISTRIBUTION 15. RETAILING 16. WHOLESALING AND PHYSICAL DISTRIBUTION PART SIX: PROMOTION 17. INTEGRATED MARKETING COMMUNICATIONS 18. PERSONAL SELLING AND SALES MANAGEMENT 19. ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS PART SEVEN: MANAGING THE MARKETING EFFORT 20. STRATEGIC MARKETING PLANNING 21. MARKETING IMPLEMENTATION AND EVALUATION 22. MARKETING AND THE INFORMATION ECONOMY ddc FCM 2 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-06-17 KIRTI PRKASHAN 799.00 SGTU 8 658.8,ETZ CM685 2017-12-19 00:00:00 2017-11-25 2013-03-16 FCM 2365 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-06-17 KIRTI PRKASHAN 799.00 SGTU 11 658.8,ETZ CM686 2025-04-04 00:00:00 2025-03-28 2013-03-16 FCM 2365 9126 9126