TY  - BOOK
AU  - CHHABRA, T. N.
TI  - MARKETING MANAGEMENT 
U1  - 658.8, CHH 
PY  - 2014///
CY  - NEW DELHI
PB  - DHANPAT RAI &CO.
KW  - MARKETING
KW  - NATURE AND FUNCTIONS OF MARKETING,MARKETING CONCEPT, MARKETING ENVIRONMENT,MARKETING INFORMATION AND RESEARCH, CONSUMER BEHAVIOR MARKET SEGMENTATION, MARKETING -MIX,PRODUCT AND PRODUCT PLANNING
ER  -