01687nam a22001577a 4500 SGT 9788121916974 658.8, PIL PILLAI, R. S. N MODERN MARKETING PRINCIPLES AND PRACTICES NEW DELHI S CHAND 2015 594 MARKETING • MARKET AND MARKETING • MODERN MARKETING CONCEPT • MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION • BUYING, ASSEMBLING AND SELLING • TRANSPORTATION • STORAGE AND WAREHOUSES • STANDARDRISATION AND GRADING • MARKETING FINANACE • MARKETING RISK • MARKETING INFORMATION AND RESEARCH • MARKETING MANAGEMENT • MARKETING STRATEGY AND PLANNING • MARKETING ENVIRONMENT • MARKET SEGMENTATION • MARKET TARGETING AND POSITIONING • PRODUCT PLANNING • MANAGING THE PRODUCT DEVELOPMENT • PRICING STRATEGY • PRODUCT RELATED STRATEGY • CONSUMER BEHAVIOUR • THE INDIAN CONSUMERS • CONSUMERISM • LAW RELATING TO SALE OF GOODS • THE PROMOTIONAL PROGRAMME • SALES PROMOTION • ADVERTISING • PERSONAL SELLING • SALES ORGANISATION • SALES FORCE MANAGEMENT • CONTROL OF SALES FORCE • SALES FORECAST • REMUNERATION TO SALESMEN • CHANNELS OF DISTRIBUTION—I • CHANNELS OF DISTRIBUTION—II • MARKETING OF CONSUMER GOODS • MARKETING OF INDUSTRIAL GOODS • MARKETING OF SECURITIES • MARKETING OF AGRICULTURAL GOODS • THE MARKETING OF SERVICES • REGULATED MARKETS • ORGANISED MARKETS • COOPERATIVE MARKETING • MARKETING CONTROL • INTERNATIONAL MARKETING • RURAL MARKETING • MARKETING AND SOCIETY • E-BUSINESS • TOTAL QUALITY MANAGEMENT • RECENT TREND IN MARKETING. ddc FCM 0 0 ddc 0 1 CM SSSL SSSL REF 2016-06-17 KIRTI PRKASHAN 450.00 SGTU 658.8, PIL CM807 2016-06-17 00:00:00 0000-00-00 FCM 2705 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-06-17 KIRTI PRKASHAN 450.00 SGTU 13 1 658.8, PIL CM808 2018-05-12 00:00:00 2018-05-10 0000-00-00 FCM 2705 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-06-17 KIRTI PRKASHAN 450.00 SGTU 10 658.8, PIL CM809 2025-08-13 00:00:00 2025-08-01 0000-00-00 FCM 2705 9115 9115