01694nam a22001457a 4500003000400000020001800004082001700022100002200039245003000061250000800091260003800099300000800137650003400145653136900179SGT  a9788131500293  a658.0072,ZIK  aZIKMUND,WILLIAM G  aBUSINESS RESEARCH METHODS  a7TH  aNEW DELHIbCENGAGE LEARNINGc2003  a748  aBUSINESS RESEARCH, MANAGEMENT  aCHAPTER 1 THE ROLE OF BUSINESS RESEARCH CHAPTER 2 INFORMATION SYSTEMS AND KNOWLEDGE MANAGEMENT CHAPTER 3 THEORY BUILDING CHAPTER 4 THE BUSINESS RESEARCH PROCESS: AN OVERVIEW CHAPTER 5 THE HUMAN SIDE OF BUSINESS RESEARCH: ORGANIZATIONAL AND ETHICAL ISSUES CHAPTER 6 PROBLEM DEFINITION: THE FOUNDATION OF BUSINESS RESEARCH CHAPTER 7 QUALITATIVE RESEARCH TOOLS CHAPTER 8 SECONDARY DATA RESEARCH IN A DIGITAL AGE CHAPTER 9 SURVEY RESEARCH: AN OVERVIEW CHAPTER 10 SURVEY RESEARCH: COMMUNICATING WITH RESPONDENTS CHAPTER 11 OBSERVATION METHODS CHAPTER 12 EXPERIMENTAL RESEARCH CHAPTER 13 MEASUREMENT AND SCALING CONCEPTS CHAPTER 14 ATTITUDE MEASUREMENT CHAPTER 15 QUESTIONNAIRE DESIGN CHAPTER 16 SAMPLING DESIGNS AND SAMPLING PROCEDURES CHAPTER 17 DETERMINATION OF SAMPLE SIZE: A REVIEW OF STATISTICAL THEORY CHAPTER 18 FIELDWORK CHAPTER 19 EDITING AND CODING: TRANSFORMING RAW DATA INTO INFORMATION CHAPTER 20 BASIC DATA ANALYSIS: DESCRIPTIVE STATISTICS CHAPTER 21 UNIVARIATE STATISTICAL ANALYSIS CHAPTER 22 BIVARIATE STATISTICAL ANALYSIS: DIFFERENCES BETWEEN TWO VARIABLES CHAPTER 23 BIVARIATE STATISTICAL ANALYSIS: MEASURES OF ASSOCIATION CHAPTER 24 MULTIVARIATE STATISTICAL ANALYSIS CHAPTER 25 COMMUNICATING RESEARCH RESULTS: REPORT GENERATION, ORAL PRESENTATION, AND FOLLOW-UP APPENDIX: STATISTICAL TABLES GLOSSARY OF FREQUENTLY USED SYMBOLS GLOSSARY ENDNOTES INDEX