BUSINESS RESEARCH METHODS - ZIKMUND,WILLIAM G (NEW DELHI CENGAGE LEARNING, 2003)
Keywords: BUSINESS RESEARCH, MANAGEMENT; CHAPTER 1 THE ROLE OF BUSINESS RESEARCH CHAPTER 2 INFORMATION SYSTEMS AND KNOWLEDGE MANAGEMENT CHAPTER 3 THEORY BUILDING CHAPTER 4 THE BUSINESS RESEARCH PROCESS: AN OVERVIEW CHAPTER 5 THE HUMAN SIDE OF BUSINESS RESEARCH: ORGANIZATIONAL AND ETHICAL ISSUES CHAPTER 6 PROBLEM DEFINITION: THE FOUNDATION OF BUSINESS RESEARCH CHAPTER 7 QUALITATIVE RESEARCH TOOLS CHAPTER 8 SECONDARY DATA RESEARCH IN A DIGITAL AGE CHAPTER 9 SURVEY RESEARCH: AN OVERVIEW CHAPTER 10 SURVEY RESEARCH: COMMUNICATING WITH RESPONDENTS CHAPTER 11 OBSERVATION METHODS CHAPTER 12 EXPERIMENTAL RESEARCH CHAPTER 13 MEASUREMENT AND SCALING CONCEPTS CHAPTER 14 ATTITUDE MEASUREMENT CHAPTER 15 QUESTIONNAIRE DESIGN CHAPTER 16 SAMPLING DESIGNS AND SAMPLING PROCEDURES CHAPTER 17 DETERMINATION OF SAMPLE SIZE: A REVIEW OF STATISTICAL THEORY CHAPTER 18 FIELDWORK CHAPTER 19 EDITING AND CODING: TRANSFORMING RAW DATA INTO INFORMATION CHAPTER 20 BASIC DATA ANALYSIS: DESCRIPTIVE STATISTICS CHAPTER 21 UNIVARIATE STATISTICAL ANALYSIS CHAPTER 22 BIVARIATE STATISTICAL ANALYSIS: DIFFERENCES BETWEEN TWO VARIABLES CHAPTER 23 BIVARIATE STATISTICAL ANALYSIS: MEASURES OF ASSOCIATION CHAPTER 24 MULTIVARIATE STATISTICAL ANALYSIS CHAPTER 25 COMMUNICATING RESEARCH RESULTS: REPORT GENERATION, ORAL PRESENTATION, AND FOLLOW-UP APPENDIX: STATISTICAL TABLES GLOSSARY OF FREQUENTLY USED SYMBOLS GLOSSARY ENDNOTES INDEX