TY  - BOOK
AU  - RAYUDU C.S.
TI  - MEDIA AND COMMUNICATION MANAGEMENT 
SN  - 9789350247105
U1  - 302.23, RAY  
PY  - 2011///
CY  - NEW DELHI 
PB  - HIMALAYA PUBLICATION 
KW  - MANAGEMENT
KW  - Nature and Scope of Communication, Oral Communication, Written Communication, Communication Channels (Organization Communication), Print Media, The Press, Broadcast Media – Television, Broadcast Media – Radio, Cinema and Film Media, Electronic Media, Traditional Media, Advertisement Communication, Communication Numerical Data, Meetings As Communication, Supplementary Topics - Public Relations
ER  -