<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00755nam a22001577a 4500</leader>
  <controlfield tag="003">SGT</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789350247105</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">302.23, RAY </subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">RAYUDU C.S.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">MEDIA AND COMMUNICATION MANAGEMENT </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">NEW DELHI </subfield>
    <subfield code="b">HIMALAYA PUBLICATION </subfield>
    <subfield code="c">2011</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">720</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">MANAGEMENT  </subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Nature and Scope of Communication, Oral Communication, Written Communication, Communication Channels (Organization Communication), Print Media, The Press, Broadcast Media &#x2013; Television, Broadcast Media &#x2013; Radio, Cinema and Film Media, Electronic Media, Traditional Media, Advertisement Communication, Communication Numerical Data, Meetings As Communication, Supplementary Topics - Public Relations,</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">FCM</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SSSL</subfield>
    <subfield code="b">SSSL</subfield>
    <subfield code="c">TXT</subfield>
    <subfield code="d">2016-06-15</subfield>
    <subfield code="e">IBH</subfield>
    <subfield code="g">390.00</subfield>
    <subfield code="i">SGTU</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">302.23, RAY</subfield>
    <subfield code="p">CM59</subfield>
    <subfield code="r">2016-06-15 00:00:00</subfield>
    <subfield code="w">2013-08-30</subfield>
    <subfield code="y">FCM</subfield>
    <subfield code="k">9475</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">9023</subfield>
    <subfield code="d">9023</subfield>
  </datafield>
</record>
