00703nam a22001337a 4500003000400000020001800004082001700022100001600039245004000055260004400095300000800139650001700147653040500164SGT  a9789350247105  a302.23, RAY   aRAYUDU C.S.  aMEDIA AND COMMUNICATION MANAGEMENT   aNEW DELHI bHIMALAYA PUBLICATION c2011  a720  aMANAGEMENT    aNature and Scope of Communication, Oral Communication, Written Communication, Communication Channels (Organization Communication), Print Media, The Press, Broadcast Media – Television, Broadcast Media – Radio, Cinema and Film Media, Electronic Media, Traditional Media, Advertisement Communication, Communication Numerical Data, Meetings As Communication, Supplementary Topics - Public Relations,