SRINIVASAN,R creator text NEW DELHI PHI 2014 5TH monographic 354 EXECUTIVE MANAGEMENT SECTION I: INTRODUCTION TO STRATEGIC MANAGEMENT 1. BASIC CONCEPTS OF CORPORATE STRATEGY 2. THE 7-S FRAMEWORK SECTION II: BOARD OF DIRECTORS AND CORPORATE RESPONSIBILITY 3. CORPORATE GOVERNANCE 4. CODE AND LAWS FOR CORPORATE GOVERNANCE 5. SOCIAL RESPONSIBILITY SECTION III: ENVIRONMENTAL LANDSCAPE ANALYSIS 6. EXTERNAL ENVIRONMENTAL ANALYSIS 7. INTERNAL CORPORATE ANALYSIS SECTION IV: STRATEGY IN ACTION 8. STRATEGY FORMULATION 9. STRATEGY IMPLEMENTATION 10. EVALUATION AND CONTROL SECTION V: STRATEGIC ENABLERS 11. R&D AND STRATEGY 12. IT AND STRATEGY 13. KNOWLEDGE MANAGEMENT 14. STRATEGIC RISK 15. OTHER STRATEGIC ISSUES CASE STUDIES 1. HMT MACHINE TOOLS DIVISION—STRATEGY AT CROSSROADS 2. BHARAT HEAVY ELECTRICALS LIMITED—ON THE RIGHT COURSE? 3. ACE DESIGNERS—GOING GLOBAL? 4. HMT WATCHES—ON THE WAY OUT 5. GLOBAL MARKETING IN WIPRO— GROWING IN STRENGTH 6. INFOSYS TECHNOLOGIES LIMITED—TRULY GLOBAL 7. THE INDIAN AIRLINE INDUSTRY—WILL THE FLIGHT BE SMOOTH? 658.4012,SRI 9788120350304