TY  - BOOK
AU  - MURPHY,HERTA A
TI  - EFFECTIVE BUSINESS COMMUNICATION 
SN  - 9780070187757
U1  - 651.74,MUR 
PY  - 2010///
CY  - NEW DELHI
PB  - TMH
KW  - OFFICE SERVICES,ENGLISH
KW  - PART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION   CHAPTER 1: EFFECTIVE COMMUNICATIONS IN BUSINESS CHAPTER 2: THE 7 C'S OF EFFECTIVE COMMUNICATION   PART II: BUSINESS COMMUNICATION IN CONTEXT   CHAPTER 3: BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT CHAPTER 4: BUSINESS COMMUNICATION AND THE ETHICAL CONTEXT CHAPTER 5: BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT   PART III: MESSAGE DESIGN   CHAPTER 6: THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES CHAPTER 7: THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES CHAPTER 8: GOOD NEWS AND NEUTRAL MESSAGES   PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS   CHAPTER 9: BAD NEWS MESSAGES CHAPTER 10: PERSUASIVE WRITTEN MESSAGES   PART V: WRITTEN COMMUNICATION, REPORTS   CHAPTER 11: SHORT REPORTS CHAPTER 12: LONG (FORMAL) REPORTS CHAPTER 13: PROPOSALS   PART VI: STRATEGIES FOR ORAL COMMUNICATION   CHAPTER 14: STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING CHAPTER 15: STRATEGIES FOR SUCCESSFUL INFORMATIVE AND PERSUASIVE SPEAKING CHAPTER 16: STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION CHAPTER 17: STRATEGIES FOR SUCCESSFUL BUSINESS AND GROUP MEETINGS   PART VII: THE JOB APPLICATION PROCESS   CHAPTER 18: THE JOB APPLICATION PROCESS--THE WRITTEN JOB PRESENTATION CHAPTER 19: THE JOB APPLICATION PROCESS--INTERVIEWS AND FOLLOW-UP
ER  -