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  <titleInfo>
    <title>EFFECTIVE BUSINESS COMMUNICATION</title>
  </titleInfo>
  <name type="personal">
    <namePart>MURPHY,HERTA A</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">NEW DELHI</placeTerm>
    </place>
    <publisher>TMH</publisher>
    <dateIssued>2010</dateIssued>
    <edition>7TH</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>619</extent>
  </physicalDescription>
  <subject>
    <topic>OFFICE SERVICES,ENGLISH</topic>
  </subject>
  <subject>
    <topic>PART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION   CHAPTER 1: EFFECTIVE COMMUNICATIONS IN BUSINESS CHAPTER 2: THE 7 C'S OF EFFECTIVE COMMUNICATION   PART II: BUSINESS COMMUNICATION IN CONTEXT   CHAPTER 3: BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT CHAPTER 4: BUSINESS COMMUNICATION AND THE ETHICAL CONTEXT CHAPTER 5: BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT   PART III: MESSAGE DESIGN   CHAPTER 6: THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES CHAPTER 7: THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES CHAPTER 8: GOOD NEWS AND NEUTRAL MESSAGES   PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS &amp; MEMOS   CHAPTER 9: BAD NEWS MESSAGES CHAPTER 10: PERSUASIVE WRITTEN MESSAGES   PART V: WRITTEN COMMUNICATION, REPORTS   CHAPTER 11: SHORT REPORTS CHAPTER 12: LONG (FORMAL) REPORTS CHAPTER 13: PROPOSALS   PART VI: STRATEGIES FOR ORAL COMMUNICATION   CHAPTER 14: STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING CHAPTER 15: STRATEGIES FOR SUCCESSFUL INFORMATIVE AND PERSUASIVE SPEAKING CHAPTER 16: STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION CHAPTER 17: STRATEGIES FOR SUCCESSFUL BUSINESS AND GROUP MEETINGS   PART VII: THE JOB APPLICATION PROCESS   CHAPTER 18: THE JOB APPLICATION PROCESS--THE WRITTEN JOB PRESENTATION CHAPTER 19: THE JOB APPLICATION PROCESS--INTERVIEWS AND FOLLOW-UP</topic>
  </subject>
  <classification authority="ddc">651.74,MUR</classification>
  <identifier type="isbn">9780070187757</identifier>
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