01648nam a22001457a 4500003000400000020001800004082001500022100001900037245003800056250000800094260002500102300000800127650002800135653133900163SGT  a9780070187757  a651.74,MUR  aMURPHY,HERTA A  aEFFECTIVE BUSINESS COMMUNICATION   a7TH  aNEW DELHIbTMHc2010  a619  aOFFICE SERVICES,ENGLISH  aPART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION   CHAPTER 1: EFFECTIVE COMMUNICATIONS IN BUSINESS CHAPTER 2: THE 7 C'S OF EFFECTIVE COMMUNICATION   PART II: BUSINESS COMMUNICATION IN CONTEXT   CHAPTER 3: BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT CHAPTER 4: BUSINESS COMMUNICATION AND THE ETHICAL CONTEXT CHAPTER 5: BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT   PART III: MESSAGE DESIGN   CHAPTER 6: THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES CHAPTER 7: THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES CHAPTER 8: GOOD NEWS AND NEUTRAL MESSAGES   PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS   CHAPTER 9: BAD NEWS MESSAGES CHAPTER 10: PERSUASIVE WRITTEN MESSAGES   PART V: WRITTEN COMMUNICATION, REPORTS   CHAPTER 11: SHORT REPORTS CHAPTER 12: LONG (FORMAL) REPORTS CHAPTER 13: PROPOSALS   PART VI: STRATEGIES FOR ORAL COMMUNICATION   CHAPTER 14: STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING CHAPTER 15: STRATEGIES FOR SUCCESSFUL INFORMATIVE AND PERSUASIVE SPEAKING CHAPTER 16: STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION CHAPTER 17: STRATEGIES FOR SUCCESSFUL BUSINESS AND GROUP MEETINGS   PART VII: THE JOB APPLICATION PROCESS   CHAPTER 18: THE JOB APPLICATION PROCESS--THE WRITTEN JOB PRESENTATION CHAPTER 19: THE JOB APPLICATION PROCESS--INTERVIEWS AND FOLLOW-UP