PENROSE,JOHN M creator text NEW DELHI CENGAGE LEARNING 2004 5TH monographic 470 MANAGEMENT, OFFICE COMMUNICATION, ENGLISH PART 1: INTRODUCTION TO BUSINESS COMMUNICATION FOR MANAGERS Business Communication for Managers Information and Persuasion Advanced Visual Support for Managers PART 2: WRITTEN COMMUNICATION: Brief Messages A Strategic Process for Effective Managerial Writing Writing Direct Messages Writing Indirect Messages Writing Situational Messages PART 3: WRITTEN COMMUNICATION: Expanded Messages The Planning and Writing of Persuasive Proposals Report Writing: From Formal Documentation to Short Summaries Writing Instructions, Documentation, Policies, and Procedures PART 4: ORAL COMMUNICATION The Business Presentation Meeting Management Crisis Management Media Management PART 5: REPORTING CASE ANALYSIS Analyzing a Case and Writing a Case Report Discussing and Presenting a Case Study EMPLOYMENT STRATEGIES FOR CAREER SUCCESS 1. Planning Your Career Path 2. Preparation of a Resume 3. The Online Employment Search 4. Employment Correspondence 5. The Employment Interview 658.45,PEN 9788131502211