01749nam a22001697a 4500 SGT 9781259001857 658.0072, COO COOPER,DONALD. R BUSINESS RESEARCH METHODS 11TH NEW DELHI TMH 2013 950 MANAGEMENT PART I: INTRODUCTION TO BUSINESS RESEARCH 1. RESEARCH IN BUSINESS APPENDIX 1A: HOW THE RESEARCH INDUSTRY WORKS 2. ETHICS IN BUSINESS RESEARCH 3. THINKING LIKE A RESEARCHER 4. THE RESEARCH PROCESS: AN OVERVIEW 5. CLARIFYING THE RESEARCH QUESTION THROUGH SECONDARY DATA AND EXPLORATION APPENDIX 5A: BIBLIOGRAPHIC DATABASE SEARCHES APPENDIX 5B: ADVANCED SEARCHES PART II: THE DESIGN OF BUSINESS RESEARCH 6. RESEARCH DESIGN: AN OVERVIEW 7. QUALITATIVE RESEARCH 8. OBSERVATION STUDIES 9. EXPERIMENTS 10. SURVEYS APPENDIX 10A: COMPLEX EXPERIMENTAL DESIGNS APPENDIX 10B: TEST MARKETS PART III: THE SOURCES AND COLLECTION OF DATA 11. MEASUREMENT 12. MEASUREMENT SCALES 13. QUESTIONNAIRES AND INSTRUMENTS APPENDIX 13A: CRAFTING EFFECTIVE MEASUREMENT QUESTIONS APPENDIX 13B: PRETESTING OPTIONS AND DISCOVERIES 14. SAMPLING APPENDIX 14A: DETERMINING SAMPLE SIZE PART IV: ANALYSIS AND PRESENTATION OF DATA 15. DATA PREPARATION AND DESCRIPTION APPENDIX 15A: DESCRIBING DATA STATISTICALLY 16. EXPLORING, DISPLAYING, AND EXAMINING DATA 17. HYPOTHESIS TESTING 18. MEASURES OF ASSOCIATION 19. MULTIVARIATE ANALYSIS: AN OVERVIEW 20. PRESENTING INSIGHTS AND FINDINGS: WRITTEN REPORTS 21. PRESENTING INSIGHTS AND FINDINGS: ORAL PRESENTATIONS APPENDICES: A. BUSINESS RESEARCH REQUESTS AND PROPOSALS (WITH SAMPLE RFP) B. FOCUS GROUP DISCUSSION GUIDE C. NONPARAMETRIC SIGNIFICANCE TESTS D. SELECTED STATISTICAL TABLES ddc FCM 28 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2016-06-01 UBSPD 650.00 SGTU 8 2 658.0072, COO CM373 2019-05-02 00:00:00 2019-04-17 2014-10-21 FCM 362657 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2016-06-01 UBSPD 650.00 SGTU 16 1 658.0072, COO CM374 2024-11-06 00:00:00 2024-11-06 2014-10-21 FCM 362657 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2016-06-01 UBSPD 650.00 SGTU 16 1 658.0072, COO CM375 2024-11-06 00:00:00 2024-11-06 2014-10-21 FCM 362657 0 0 ddc 0 1 CM SSSL SSSL REF 2016-06-01 UBSPD 650.00 SGTU 658.0072, COO CM376 2016-06-01 00:00:00 2014-10-21 FCM 362657 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-07-14 KIRTI PRAKASHAN 725.00 SGTU 12 2 658.0072, COO CM1612 2024-11-06 00:00:00 2024-11-06 2016-04-08 FCM 725 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-07-14 KIRTI PRAKASHAN 725.00 SGTU 12 1 658.0072, COO CM1613 2023-06-17 00:00:00 2023-06-13 2016-04-08 FCM 725 0 0 ddc 0 0 CM SSSL SSSL TXT 2016-07-14 KIRTI PRAKASHAN 725.00 SGTU 12 2 658.0072, COO CM1614 2023-10-06 00:00:00 2023-09-22 2016-04-08 FCM 725 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-14 INDIAN PUBLISHERS & DISTRIBUTORS 725.00 SGTU 9 658.0072, COO CM3357 2024-05-16 00:00:00 2023-06-01 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-14 INDIAN PUBLISHERS & DISTRIBUTORS 725.00 SGTU 9 658.0072, COO CM3358 2025-03-05 00:00:00 2024-06-03 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-14 INDIAN PUBLISHERS & DISTRIBUTORS 725.00 SGTU 13 658.0072, COO CM3359 2022-04-15 00:00:00 2022-04-05 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-14 INDIAN PUBLISHERS & DISTRIBUTORS 725.00 SGTU 12 658.0072, COO CM3360 2023-06-17 00:00:00 2023-06-13 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-14 INDIAN PUBLISHERS & DISTRIBUTORS 725.00 SGTU 9 658.0072, COO CM3361 2024-06-18 00:00:00 2024-06-05 2016-12-20 FCM 117 0 0 ddc 0 0 MC SSSL SSSL DISPLAY 2017-08-02 AHUJA BOOKS PUBLISHER 725.00 SGTU 0 650 B12C MC22 2017-08-02 00:00:00 2016-03-16 BK 6739 0 0 ddc 0 0 MC SSSL SSSL DISPLAY 2017-08-02 AHUJA BOOKS PUBLISHER 725.00 SGTU 0 650 B12C MC23 2017-08-02 00:00:00 2016-03-16 BK 6739 8869 8869