BUSINESS RESEARCH METHODS - COOPER,DONALD. R (NEW DELHI TMH, 2013)
Keywords: MANAGEMENT; PART I: INTRODUCTION TO BUSINESS RESEARCH 1. RESEARCH IN BUSINESS APPENDIX 1A: HOW THE RESEARCH INDUSTRY WORKS 2. ETHICS IN BUSINESS RESEARCH 3. THINKING LIKE A RESEARCHER 4. THE RESEARCH PROCESS: AN OVERVIEW 5. CLARIFYING THE RESEARCH QUESTION THROUGH SECONDARY DATA AND EXPLORATION APPENDIX 5A: BIBLIOGRAPHIC DATABASE SEARCHES APPENDIX 5B: ADVANCED SEARCHES PART II: THE DESIGN OF BUSINESS RESEARCH 6. RESEARCH DESIGN: AN OVERVIEW 7. QUALITATIVE RESEARCH 8. OBSERVATION STUDIES 9. EXPERIMENTS 10. SURVEYS APPENDIX 10A: COMPLEX EXPERIMENTAL DESIGNS APPENDIX 10B: TEST MARKETS PART III: THE SOURCES AND COLLECTION OF DATA 11. MEASUREMENT 12. MEASUREMENT SCALES 13. QUESTIONNAIRES AND INSTRUMENTS APPENDIX 13A: CRAFTING EFFECTIVE MEASUREMENT QUESTIONS APPENDIX 13B: PRETESTING OPTIONS AND DISCOVERIES 14. SAMPLING APPENDIX 14A: DETERMINING SAMPLE SIZE PART IV: ANALYSIS AND PRESENTATION OF DATA 15. DATA PREPARATION AND DESCRIPTION APPENDIX 15A: DESCRIBING DATA STATISTICALLY 16. EXPLORING, DISPLAYING, AND EXAMINING DATA 17. HYPOTHESIS TESTING 18. MEASURES OF ASSOCIATION 19. MULTIVARIATE ANALYSIS: AN OVERVIEW 20. PRESENTING INSIGHTS AND FINDINGS: WRITTEN REPORTS 21. PRESENTING INSIGHTS AND FINDINGS: ORAL PRESENTATIONS APPENDICES: A. BUSINESS RESEARCH REQUESTS AND PROPOSALS (WITH SAMPLE RFP) B. FOCUS GROUP DISCUSSION GUIDE C. NONPARAMETRIC SIGNIFICANCE TESTS D. SELECTED STATISTICAL TABLES