00566nam a22001697a 4500 SGT 9789351610342 658.8.GUP GUPTA,C.B. MARKETING MANAGEMENT TEXT AND CASES 16TH NEW DELHI S.CHAND AND SONS 2015 V.P MNAGEMENT NATURE SCOPE AND IMPORTANCE OF MARKETING,MODERN MARKETING CONCEPT,MARKETING ENVIRONMENT AND MARKETING SYSTEM CONSUMER BEHAVIOUR,NEW PRODUCT DEVELOPMENT,PRICE MIX MARKETING OF SERVICES,STRATEGIC MARKETING ddc FCM 8854 8854