MANAGERIAL ECONOMICS: THEORY AND APPLICATIONS - TRIVEDI,M.L (NEW DELHI TATA MCGRAW HILL, 2009)
Keywords: MANAGEMENT; ECONOMICS AND MANAGEMENT, NATURE AND SCOPE OF MANAGERIAL ECONOMICS, ECONOMIC MODELLING AND THE TECHNIQUES OF ANALYSIS, THEORIES OF THE FIRM, THE MARKET: AN INVISIBLE HAND, PRODUCTION AND COST ANALYSIS