TY  - BOOK
AU  - CAVUSGIL,S. TAMER
TI  - INTERNATIONAL BUSINESS: STRATEGY, MANAGEMENT, AND TH NEW REALITIES 
SN  - 9788131725177
U1  - 382, CAV 
PY  - 2016///
CY  - NEW DELHI
PB  - PEARSON
KW  - INTERNATIONAL COMMERCE
KW  - FOUNDATION CONCEPTS,THE ENVIRONMENT OF INTERNATIONAL BUSINESS,  STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS, ENTERING AND OPERATING IN INTERNATIONAL MARKETS,FUNCTIONAL AREA EXCELLENCE
ER  -