TY  - BOOK
AU  - MANISHA	
TI  - EXAMINING THE IMPACT OF GEMIFICATION ON BRAND ENGAGEMENT AND BRAND EQUITY: A STUDY IN ONLINE SHOPPING ENVIRONMENT 
U1  - 658 
PY  - 2023///
CY  - GURUGRAM
PB  - SGT UNIVERSITY
KW  - MANAGEMENT
KW  - PHD
ER  -