00349nam a22001337a 4500003000400000020001800004082000800022100002100030245008400051250000800135260003900143300000800182650002500190SGT  a9788178299433  bKAP  a Kapoor, Jagdeep  aTwenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers  a2ND  aNEW DELDIbSAGE Publicationsc2009  a103  aCOMMERCE MANAGEMENT