BERMAN,BARRY creator text NEW DELHI PEARSON 2016 11TH monographic 652 RETAIL MANAGEMENT Part 1 An Overview of Strategic Retail Management An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Part 2 Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part 3 Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Part 4 Choosing a Store Location Trading-Area Analysis Site Selection Part 5 Managing a Retail Business Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Part 6 Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Part 7 Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Part 8 Putting It All Together Integrating and Controlling the Retail Strategy 658.87 BER 9788131733769