01434nam a22001697a 4500 SGT 9788131733769 658.87 BER BERMAN,BARRY RETAIL MANAGEMENT : A STRATEGIC APPROACH 11TH NEW DELHI PEARSON 2016 652 RETAIL MANAGEMENT Part 1 An Overview of Strategic Retail Management An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Part 2 Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part 3 Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Part 4 Choosing a Store Location Trading-Area Analysis Site Selection Part 5 Managing a Retail Business Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Part 6 Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Part 7 Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Part 8 Putting It All Together Integrating and Controlling the Retail Strategy ddc FCM 1 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-27 INDIAN PUBLISHERS & DISTRIBUTION 789.00 SGTU 8 658.87 BER CM3211 2024-01-27 00:00:00 2023-09-28 2016-12-20 FCM 117 0 0 ddc 0 1 CM SSSL SSSL TXT 2017-01-27 INDIAN PUBLISHERS & DISTRIBUTION 789.00 SGTU 658.87 BER CM3212 2017-01-27 00:00:00 2016-12-20 FCM 117 10638 10638