01377nam a22001457a 4500003000400000020001800004082001500022100001700037245004500054250000900099260002900108300000800137650002200145653106400167SGT  a9788131733769  a658.87 BER  aBERMAN,BARRY  aRETAIL MANAGEMENT : A STRATEGIC APPROACH  a11TH  aNEW DELHIbPEARSONc2016  a652  aRETAIL MANAGEMENT  aPart 1 An Overview of Strategic Retail Management An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Part 2 Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part 3 Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Part 4 Choosing a Store Location Trading-Area Analysis Site Selection Part 5 Managing a Retail Business Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Part 6 Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Part 7 Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Part 8 Putting It All Together Integrating and Controlling the Retail Strategy