01412nam a22001697a 4500 SGT 9789332555099 658.8342 SCH SCHIFFMAN,LEON G CONSUMER BEHAVIOUR 11TH NEW DELHI PEARSON 2016 508 CONSUMER BEHAVIOUR PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research ddc FCM 3 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-27 INDIAN PUBLISHERS & DISTRIBUTERS 699.00 SGTU 4 658.8342 SCH CM3178 2017-12-15 00:00:00 2017-11-30 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-27 INDIAN PUBLISHERS & DISTRIBUTERS 699.00 SGTU 11 658.8342 SCH CM3179 2024-10-29 00:00:00 2024-08-31 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-27 INDIAN PUBLISHERS & DISTRIBUTERS 699.00 SGTU 4 1 658.8342 SCH CM3180 2022-12-22 00:00:00 2022-12-12 2016-12-20 FCM 117 0 0 ddc 0 1 CM SSSL SSSL REF 2017-01-31 INDIAN PUBLISHERS & DISTRIBUTORS 599.00 SGTU 2 658.8342 SCH CM3455 2018-02-13 00:00:00 2018-01-30 2016-12-14 FCM 120 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-31 INDIAN PUBLISHERS & DISTRIBUTORS 599.00 SGTU 1 658.8342 SCH CM3456 2019-03-15 00:00:00 2019-02-26 2016-12-14 FCM 120 10632 10632