CONSUMER BEHAVIOUR - SCHIFFMAN,LEON G (NEW DELHI PEARSON, 2016)
Keywords: CONSUMER BEHAVIOUR; PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research