01539nam a22001697a 4500 SGT 9789332555693 658.8 MAL MALHOTRA, NARESH K MARKETING RESEARCH: AN APPLIED ORIENTATION 7TH NEW DELHI PEARSON 2017 968 MARKETING PART I Introduction and Early Phases of Marketing Research 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach PART II Research Design Formulation 3. Research Design 4. Exploratory Research Design: Secondary Data 5. Exploratory Research Design: Qualitative Research 6. Descriptive Research Design: Survey and Observation 7. Causal Research Design: Experimentation 8. Measurement and Scaling: Fundamentals and Comparative Scaling 9. Measurement and Scaling: Noncomparative Scaling Techniques 10. Questionnaire and Form Design 11. Sampling: Design and Procedures 12. Sampling: Final and Initial Sample Size Determination PART III Data Collection, Preparation, Analysis, and Reporting 13. Fieldwork 14. Data Preparation 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing 16. Analysis of Variance and Covariance 17. Correlation and Regression 18. Discriminant and Logit Analysis 19. Factor Analysis 20. Cluster Analysis 21. Multidimensional Scaling and Conjoint Analysis 22. Structural Equation Modeling and Path Analysis 23. Report Preparation and Presentation 24. International Marketing Research ddc FCM 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-18 INDIAN PUBLISHERS & DISTRIBUTORS 750.00 SGTU 0 658.8 MAL CM3374 2017-01-18 00:00:00 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-18 INDIAN PUBLISHERS & DISTRIBUTORS 750.00 SGTU 1 658.8 MAL CM3375 2018-11-26 00:00:00 2018-11-14 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-18 INDIAN PUBLISHERS & DISTRIBUTORS 750.00 SGTU 0 658.8 MAL CM3376 2017-01-18 00:00:00 2016-12-20 FCM 117 0 0 ddc 0 1 CM SSSL SSSL REF 2017-01-18 INDIAN PUBLISHERS & DISTRIBUTORS 750.00 SGTU 658.8 MAL CM3377 2017-01-18 00:00:00 2016-12-20 FCM 117 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-18 INDIAN PUBLISHERS & DISTRIBUTORS 750.00 SGTU 0 658.8 MAL CM3378 2017-01-18 00:00:00 2016-12-20 FCM 117 10468 10468