01670nam a22001937a 4500003000400000020001800004082001400022100001900036245004600055250000900101260003900110300000800149650001400157653092500171942001601096952018301112952016401295999001701459SGT  a9788131520796  a658.8 HUT  aHUTT,MICHAEL D  aB2B MARKETING: A SOUTH-ASIAN PERSPECTIVE   a11TH  aNEW DELHIbCENGAGE LEARNING c2014  a522  aMARKETING  a'Chapter 1 A Business Marketing Perspective Chapter 2 Organizational Buying Behavior Chapter 3 Customer Relationship Management Strategies for Business Markets Chapter 4 Segmenting the Business Market and Estimating Segment Demand Chapter 5 Business Marketing Planning: Strategic Perspectives Chapter 6 Business Marketing Strategies for Global Markets Chapter 7 Managing Products for Business Markets Chapter 8 Managing Innovation and New Industrial Product Development Chapter 9 Managing Services for Business Markets Chapter 10 Managing Business Marketing Channels Chapter 11 Supply Chain Management Chapter 12  Pricing Strategies for Business Markets Chapter 13 Business Marketing Communications: Advertising and Sales Promotion Chapter 14 Business Marketing Communications: Managing the Personal Selling Function Chapter 15 Marketing Performance Measurement Chapter Cases Comprehensive Cases Name Index Subject Index  2ddccFCM01  00102ddc40708CMaSSSLbSSSLcDISPLAYd2017-01-18eINDIAN PUBLISHERS & DISTRIBUTORS g799.00iSGTUl4o658.8 HUTpCM3438r2023-03-22 00:00:00s2023-03-10w2016-12-20yFCMk117  00102ddc40718CMaSSSLbSSSLcREFd2017-01-18eINDIAN PUBLISHERS & DISTRIBUTORS g799.00iSGTUo658.8 HUTpCM3439r2017-01-18 00:00:00w2016-12-20yFCMk117  c10462d10462