01299nam a22001697a 4500 SGT 9788131520796 658.8 HUT HUTT,MICHAEL D B2B MARKETING: A SOUTH-ASIAN PERSPECTIVE 11TH NEW DELHI CENGAGE LEARNING 2014 522 MARKETING 'Chapter 1 A Business Marketing Perspective Chapter 2 Organizational Buying Behavior Chapter 3 Customer Relationship Management Strategies for Business Markets Chapter 4 Segmenting the Business Market and Estimating Segment Demand Chapter 5 Business Marketing Planning: Strategic Perspectives Chapter 6 Business Marketing Strategies for Global Markets Chapter 7 Managing Products for Business Markets Chapter 8 Managing Innovation and New Industrial Product Development Chapter 9 Managing Services for Business Markets Chapter 10 Managing Business Marketing Channels Chapter 11 Supply Chain Management Chapter 12 Pricing Strategies for Business Markets Chapter 13 Business Marketing Communications: Advertising and Sales Promotion Chapter 14 Business Marketing Communications: Managing the Personal Selling Function Chapter 15 Marketing Performance Measurement Chapter Cases Comprehensive Cases Name Index Subject Index ddc FCM 1 0 0 ddc 0 0 CM SSSL SSSL DISPLAY 2017-01-18 INDIAN PUBLISHERS & DISTRIBUTORS 799.00 SGTU 4 658.8 HUT CM3438 2023-03-22 00:00:00 2023-03-10 2016-12-20 FCM 117 0 0 ddc 0 1 CM SSSL SSSL REF 2017-01-18 INDIAN PUBLISHERS & DISTRIBUTORS 799.00 SGTU 658.8 HUT CM3439 2017-01-18 00:00:00 2016-12-20 FCM 117 10462 10462