ADVERTISING AND MEDIA RESEARCH (Record no. 22589)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00294nam a22001337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-89612-18-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, S.K. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND MEDIA RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | DELHI |
| Name of publisher, distributor, etc | OMEGA PUB. |
| Year of Publication | 2017 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 264 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Bill Number | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MASS COMMUNICATION | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 16/04/2022 | KALYANI PUB. | 795.00 | SGTU | GV455 | 659.1 MAL | MC1136 | 16/04/2022 | Books | ||||||
| Dewey Decimal Classification | MASS COMMUNICATION | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 16/04/2022 | KALYANI PUB. | 795.00 | SGTU | GV455 | 659.1 MAL | MC1137 | 16/04/2022 | Books |